Fitness Business
Canada’s Fitness Community Trends Report
It’s been a prolonged period of stress and uncertainty for fitness professionals across Canada as they adapted service models to deliver training and instruction virtually. With the reopening of businesses comes optimism, and the fitness community is ready to further evolve service offerings for Canadians.
2022 predictions reviewed within the report include:
- Rise in demand for mind-body fitness offerings
- Continued expansion of diversity within industry
- Leveling up with skills in nutrition coaching
- New programs designed for all generations
- Consumers demand quality and smart tech
The canfitpro Fitness Trends Report reviews the most likely changes to fitness industry in a post-pandemic new normal. Now that Canadians are ready to get out and move again, how are their expectations influencing the world of fitness professionals? Download the report to find out!
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The trainer-client relationship continues to deepen as fitness professionals evolve into whole-body health coaches:
Mind-body fitness offerings will become heavily sought after
Agree – 72.7%
Neutral – 17.7%
Disagree – 9.6%
Industry will expand diversity of memberships, programs, and content
Agree – 66.1%
Neutral – 28.3%
Disagree – 5.6%
The future fitness professional will develop skills in nutritional coaching
Agree – 60.1%
Neutral – 31.1%
Disagree – 8.8%
Fitness as a family will emerge, encouraging physical activity at all ages
Agree – 82.5%
Neutral – 14.9%
Disagree – 2.6%
Demand for quality and smart tech will continue to influence industry
Agree – 71.1%
Neutral – 25.7%
Disagree – 3.2%
Keeping a Pulse on Our Fitness Community
The canfitpro Fitness Trends Survey was open from Nov 1st through Nov 13th, 2021. More than 54,000 fitness professionals and over 3,500 business owners from across Canada were invited to participate through email outreach and social media promotion.
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