As spring is finally here and summer is just around the corner, it is the perfect time to get active and proclaim June 4th as National Health and Fitness Day.
The pandemic of the past few years may have limited our options when it comes to activity, but it has also been a vital reminder about the importance of exercise for our physical and mental wellbeing. Whatever your age or ability level, regular physical movement has a profound positive effect on mood, energy, concentration, anxiety, depression, self-confidence, and much more!
That’s why National Health and Fitness Day is here to help Canadians get active, get healthy, feel better, and support more Canadians in adopting fitness as part of a healthy lifestyle. June 4th is the actual day, however canfitpro, the Fitness Industry Council of Canada and National Health and Fitness Day Association are inviting Canadians to move from May 30th to June 5th to create momentum around movement all week.
This is where you come in.
We are looking for leaders and influencers to help get the message out and share your activities on your social channels using the hashtag #LetsMoveCanada. This can be as simple as sharing a photo or short video of yourself on social media being active –by doing the “Move Of the Day” (MOD) between Monday May 30th and Friday June 3rd—and tell your friends and followers that June 4th is National Health and Fitness Day, and invite them to get active themselves, or with you. Your activities and influence can go a long way to inspire other Canadians to get up and get moving! No doubt your leadership will influence your peers to get involved. Together we can help make Canada THE fitness nation in the world. Download the official National Health and Fitness Day handout in English and French.
Use the hashtag #LetsMoveCanada (#BougeonsCanada) and include #canfitpro and trust that we will share your post on our respected social channels too, to reach even more Canadians.
If you want to leverage this MOMENT then invite your facility, studio, or community of industry colleagues to join you and together plan your own National Health and Fitness Day event on June 4th. Check out “Let’s Get Physical” concepts created by Fitness Industry Council of Canada (FIC) and canfitpro. You can use our social tiles to post along with your own video or picture or go to https://www.nhfdcan.ca/ to access the communication toolkit that contains all the branding templates you need to customize your content. The following is a sample script you can use to post with your images and videos on social to proclaim your excitement and involvement this year. What a fabulous way to increase your brand exposure on social! For anyone who has or will be submitting a nomination for canfitpro’s Fitness Professional Of the Year, this is a great opportunity for you to enhance your involvement and brand in your community.
“Hello, I am _______________, [name and include short bio]. I would like to invite you to celebrate National Health and Fitness Day on June 4th ! canfitpro and Fitness Industry Council of Canada are challenging Canadians to get more active. The week leading up to National Health and Fitness Day, participate by joining the Fitness Industry Council of Canada’s social media challenge by posting the MOVE OF THE DAY and using the hashtag #letsmovecanada. On June 4th take part in your favorite fitness activity and share your experience using the same hashtag. 😊 We look forward to seeing more people get more active coast-to-coast!”
Use or adapt one of these messages for your post(s) each day throughout the week May 30th -June 5th or create your own:
Did you know June 4th is National Health and Fitness Day in Canada? Make a plan to get moving!
National Health and Fitness Day is June 4th –hope you have penciled in some activity time!
Take some time to move today, it’s National Health and Fitness Day!
Going somewhere? Why not walk, bike, jog or skip there? It’s National Health and Fitness Day!
What’s your favorite way to move? Whatever it is, do it today on National Health and Fitness Day!
Newsflash: Exercise feels good! Let’s get some today.
Spring isn’t just a season. It’s a verb! Jump, hop, jog, skip somewhere today for National Health and Fitness Day!
Thanks so much for helping Canada get active for National Health and Fitness Day on June 4th. Let’s shout it from the rooftop and make a massive social media impression in the Canadian fitness industry. Together we can help make the country healthier, one step at a time.
Happy National Health and Fitness Day,
Maureen (Mo) Hagan, Chief Operating Officer canfitpro