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Women's Fitness Clubs of Canada
Women’s Fitness Clubs of Canada

What type of Facility are you?  

We are a Multi-Chain Club.

Tell us about your business?

We are a full-service, women’s only fitness operator.

Womens Fitness began operations in 1996, with our first location in the Thornhill market. Our business has gradually grown to 5 locations, servicing Ajax, Pickering, Richmond Hill and Burlington communities. All locations were carefully selected to be conveniently placed within shopping areas with ample parking and easy accessibility.

Women's Fitness Clubs of Canada
Women’s Fitness Clubs of Canada

How long have you been in the industry? 

We have been in business more than 10 years.

What attracted you to the fitness industry?

My first real job was working at a gym as I was completing my business degree.

What made you choose to own/operate your own business?  

After working for a larger fitness chain, I acquired the skill set to create a brand that I thought would be successful. I had an entrepreneurial desire that I needed to explore.

What has been your greatest challenge as a business owner/operator and how did you overcome it? 

The challenges have changed over the course of my career. Initially, it was the challenge of raising capital for start-up or expansion. Later on, other challenges sprung up such as competition and staying relevant in an ever-changing landscape. Ultimately, as an owner you need to evolve and acquire new skills and resiliency to overcome the next challenge. The answers are out there. It is important to surround yourself with resources and information to find the information you need to solve the current challenge.

woman work out
woman work out

What do you hope your members achieve within your facility? 

We wanted to create an environment where women felt safe and comfortable to work out and achieve their health and life goals. We believe this requires strong programming and inviting facilities. We’ve been fortunate enough to be able to achieve that through our facilities’ design and most importantly, the staff we hire. Our critical success factor is the team of hard working Women’s Fitness employees.

Tell us your greatest memory/highlight in your career? 

There are so many to choose from! The fundraising events that raise money for women’s’ causes are definitely at the top of the list. Giving back to the community makes you feel like you contributed to a greater good. We also feel good about helping people improve their quality of life and being fit as they age. We have so many members that have been able to recover from life-threatening illnesses and are feeling rejuvenated. You hear the stories and you see the results. That’s what it’s all about.

woman power
woman power

How long have you been a Business Member? 

We have been members for more than 10 years.

Have you used a business coach to better educate you and your business? 


If “Yes”, who?

I personally have attended conferences like canfitpro and IHRSA and have learned from the speakers and consultants. On occasion, I have flown to different locations to attend workshops offered by keynote speakers. Everyone has something to share that can help us become more successful. Even one tip that you pick up can make a big difference. I would definitely encourage everyone to attend a Thomas Plummer workshop.

Do you have a favourite quote or saying you try to live by each day?  

Two things that I try to live by: try to have balance in your life and make sure not to have regrets.